Customer Profiles


Located in Central Wisconsin on the West end of Big Green Lake, Norton’s Dry Docks award-winning Sales and Service department is dedicated to providing customers the absolute best in marine products and services. Norton’s Dry Dock has won the CSI Award for achieving “the highest level of customer satisfaction in the recreational boating industry” from Mercury Marine. The Dry Dock has the area’s largest stock of new or used Hoists and Lifts. They are the area’s only Preferred Dealer and Certified provider for ShoreStation waterfront equipment.



Deaton's Waterfront Services

For over 35 years, the professionals at Deaton’s Waterfront Services have been committed to servicing our customers. Servicing many states such as Indiana, Ohio, Kentucky, Illinois, Tennessee, and Missouri, their employees are well equipped with the proper knowledge and training it takes to become experts on boat docks, seawalls, and boat lifts. With over 30 years in the industry, their experience speaks for itself. Their expertise is focused on boat docks, boat lifts, and seawalls. They can offer consultation, including conceptual design to make sure all your needs are meet for you future project.



Decks N' Docks Marine

You can trust that their family will service yours in a friendly and efficient manner, as they aspire to meet all of your boating needs while also building lasting relationships. They have a store in West Bloomfield, MI, and a service department in Clarkston.

Operating since 1932, Decks N’ Docks Marine prides itself on being a loyal, family-operated, neighborhood boating supply store.



Northern Dock & Lift

Northern Dock and Lift of Minocqua Wisconsin, in conjunction with its subsidiaries, is one of the largest service providers for pier and boat lift service in the Northwoods. They are currently servicing over 450 customers in Vilas and Oneida County alone. They are centrally located between Eagle River & Minocqua. They also service Rhinelander, Sugar Camp, Three Lakes, Hazlehurst, Lac Du Flambeau, Lake Tomahawk, St Germain, Sayner and Star Lake.



Lake Assault Boats

Boats are built by Lake Assault from start to finish in their shop in Superior, Wisconsin, 100% made in the USA. Aluminum cut in house to ensure it meets their High Standards. Lake Assault is part of Fraser Shipyards, a 125-year-old legendary Great Lakes shipyard. You can be confident that they have the resources and capabilities to build the boat you need. Their boats are tested on Lake Superior, the largest freshwater lake in the world. You can be certain your boat is ready to perform in the toughest conditions. They're as passionate about building custom watercraft as you are about accomplishing your mission, ensuring your boat is always “AS TOUGH AS THE PEOPLE WHO USE THEM”.



Nisswa Marine

Nisswa Marine was founded on the shores of Nisswa Lake in the late 1930s. Through the years, they've seen a lot of trends come and go, but there's one thing that hasn't changed: their passion for boating. Providing a long list of quality boat lines and waterfront accessories for everyone from the serious fisherman to the recreational boater, Nisswa Marine has been helping people enjoy the water for over 85 years.

Recently, Nissaw Marine joined the MarineMax family! MarineMax is the world's largest recreational boat and yacht retailer.

As an industry leader, Nisswa specializes in ShoreStation dock and dock accessories.