Customer Profiles

Northern Dock & Lift

Northern Dock and Lift of Minocqua Wisconsin, in conjunction with its subsidiaries, is one of the largest service providers for pier and boat lift service in the Northwoods. They are currently servicing over 450 customers in Vilas and Oneida County alone. They are centrally located between Eagle River & Minocqua. They also service Rhinelander, Sugar Camp, Three Lakes, Hazlehurst, Lac Du Flambeau, Lake Tomahawk, St Germain, Sayner and Star Lake.



Lake Assault Boats

Boats are built by Lake Assault from start to finish in their shop in Superior, Wisconsin, 100% made in the USA. Aluminum cut in house to ensure it meets their High Standards. Lake Assault is part of Fraser Shipyards, a 125-year-old legendary Great Lakes shipyard. You can be confident that they have the resources and capabilities to build the boat you need. Their boats are tested on Lake Superior, the largest freshwater lake in the world. You can be certain your boat is ready to perform in the toughest conditions. They're as passionate about building custom watercraft as you are about accomplishing your mission, ensuring your boat is always “AS TOUGH AS THE PEOPLE WHO USE THEM”.



Nisswa Marine

Nisswa Marine was founded on the shores of Nisswa Lake in the late 1930s. Through the years, they've seen a lot of trends come and go, but there's one thing that hasn't changed: their passion for boating. Providing a long list of quality boat lines and waterfront accessories for everyone from the serious fisherman to the recreational boater, Nisswa Marine has been helping people enjoy the water for over 85 years.

Recently, Nissaw Marine joined the MarineMax family! MarineMax is the world's largest recreational boat and yacht retailer.

As an industry leader, Nisswa specializes in ShoreStation dock and dock accessories.